We have recently completed a door to door leaflet drop campaign for a local carpet cleaning company, Fibre Vibes. As a start-up company, Fibre Vibes wanted to target their local area of Failsworth (M35 Postcode).
Using our mapping software, we were able to create a map tailored to the specific part they wanted to target, covering 10,000 households.
As the marketing budget wasn’t huge, they wanted to drop to this area only – so we needed to ensure it gained the maximum result possible.
What we did?
- We created a very eye catching design – offering a discount to the first time customers
- We printed on a 300gsm (thicker than the usual standard flyer)
- We distributed on a solus basis (with no other flyers posted with it)
Fibre Vibes have confirmed they have generated 140 enquiries to date from this drop.
- Total cost – £1200 + vat
- Total number of enquiries – 140
- Toal cost per enquiry – £8.57
“We are over the moon with the response we have had from using LDM (UK). The guys were very helpful from start to finish and we will be definitely be using them again soon to target the surrounding areas”